Chief Strategy Officer
Claudio brings over 20 years of global channel marketing experience to Perks WW. He is a loyalty marketing expert with broad knowledge in strategy development, market management and channel sales planning, who has developed and executed major go-to-market programs for a variety of vendors, including AMD, Bing, Cisco, Dell, EMC, IBM, Kaspersky, Lenovo, Microsoft, Motorola, Seagate, Symantec, and VMware among others. Claudio is a management strategist with cross-functional expertise in business, finance, sales and marketing, strategic planning, and customer relationship management; an area he has excelled at by executing complex CRM implementations, customizations, and business process re-engineering for CRM applications. He keeps current with changes in technology and is passionate about the business implications of new technology. Claudio is an avid social media user and early adopter of social CRM. Prior to joining Perks Claudio led the channel practice at Hawkeye Channel, and as Vice President and Chief Channel Strategist, was responsible for leading strategic channel initiatives and personally managing the relationship with F500 clients. Before this time he held executive management positions with Grass Roots, BitTime, Teleflex and AMF. Claudio holds a BS on International Business Administration from Universidad Catolica de Chile and is fluent in English, Spanish and Portuguese.
Fun Fact: Claudio loves and dances to House and Trap music, but still plays the cassette tapes he mixed and recorded back in the 80’s. He is the only perkie who owns a fully functioning cassette player.