Craig has over 30 years of channel program and trade marketing experience spanning a variety of industries and distribution models including technology and consumer product companies. As Vice President, Marketing Enablement he provides a unique multi-industry perspective gleaned from a background working across agency, supplier, and vendor/manufacturer roles.
He has engaged with key business partners and worked with a variety of clients on both channel and trade strategies and programs, including: AT&T, Apple, Avaya, Bridgestone Goodrich, Canon USA, Hewlett-Packard, Kraft, Oracle, Panasonic, Timex and Xerox.
Immediately before joining Perks Worldwide, Craig held senior roles at Hawk Incentives, Hawkeye Channel, and CCI—a work history that shows his deep understanding of the channel space.
Fun Fact: Craig has a need for speed. Be it a motorcycle, bicycle, skies, or a sports car, the man loves transportation that will get him where he is going, fast.
"We strive to address what we know to be common pain points for our clients, large and small, so I take great pride in our MDF solution—the first-of-its-kind, configurable MDF application that can manage global programs."